HAPPY COW
SPECULATIVE BOVINE SEX TOYS
PROJECT FILM ︎︎︎
Can we give cows under our care the dignity of pleasure?
Happy Cow is a speculative design project that questions the arbitrariness
of human empathy and the contradictions within anthropocentric value systems. Through the lens of commodified cows, it critiques how care,
empathy, and worth are selectively distributed according to human priorities, biases, and utility.
Developed during postgraduate design research at Central Saint Martins, the project centres on industrial dairy farming as a context for challenging the moral boundaries of human-centric norms.
By reimagining farming tools as instruments of intimacy, pleasure, and dignity, Happy Cow confronts the emotional dissonance embedded in anthropocentrism and invites critical reflection on the ethics of care.
Developed during postgraduate design research at Central Saint Martins, the project centres on industrial dairy farming as a context for challenging the moral boundaries of human-centric norms.
By reimagining farming tools as instruments of intimacy, pleasure, and dignity, Happy Cow confronts the emotional dissonance embedded in anthropocentrism and invites critical reflection on the ethics of care.
At its core, the project proposes speculative artefacts, a series of
bovine sex toys, designed to retrofit existing farming tools.
Materially and aesthetically familiar to humans, these objects expose the tension between perceived care and normalised industrial practices.
Through its provocations, Happy Cow aims to elicit diverse reactions and advance the ongoing discourse on ethics, empathy, and more-than-human relations as a catalyst for reflective debate.
Materially and aesthetically familiar to humans, these objects expose the tension between perceived care and normalised industrial practices.
Through its provocations, Happy Cow aims to elicit diverse reactions and advance the ongoing discourse on ethics, empathy, and more-than-human relations as a catalyst for reflective debate.
Milking Teat Cup Massager
Artificial Insemination Dildo
Ribbed & Dotted Examination Glove
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